THE EXCLUSIVE VIRTUAL SPACE FOR TECHNOLOGICAL INNOVATION AND DIGITALIZATION IN FOOD & BEVERAGE. 1. Introduction – About Smart Packaging Hub  Smart Packaging Hub is, essentially, a benchmark for all packaging players in the food and beverage industry. It is a meeting place where the end-users of automated packaging machines or lines can interact with manufacturers

In 2013, seven Italian leading companies in the processing and packaging sector decided to join forces and share their know- how to optimise their business and increase their competitiveness in the global market. The project was born under the name “Processing & Packaging – The High-Tech Italian Way” and was renamed in 2019 as “PACKPACT

Modularity, flexibility and practically are key concepts in a companywhose strong point is technological innovation and develop- ment. This is what the market wants and this is what customers get from the Italian based Makro Labelling, international standard-setter for industrial labellers in the beverages, food, detergent and pharmaceutical sectors. The thirty years’ experience of its