MILAN’S VIBRANT HOME FOR LUXURY AND COSMETICS PACKAGING

The countdown for Packaging Première 2024 has started: with six months to go, Packaging Première & PCD Milan are preparing a star-studded edition to attract brands, designers, packaging expert and professionals in the luxury, cosmetics, perfumer, wine & spirits, fine food and fashion sectors.

This eagerly awaited event promises to be a hub of creativity, technology and sustainability, bringing together key players in the packaging sector to explore the latest trends and innovations and promoting a specific knowledge on the latest technologies and providing an opportunity to network with the most important industry insiders. The 2023 edition saw the presence of over 7,500 professionals seeking innovative and high-quality packaging solutions.

“Edition after edition, we aim to surprise our loyal community of industry professionals and enthusiasts. We are gearing up for an exciting showcase,” says Pier Paolo Ponchia, Founder and Director of Packaging Première. “In addition to the exhibition space, Packaging Première will feature important keynote speakers and panel discussions with leaders and experts sharing insights on the future of packaging”, says Pier Paolo Ponchia, Founder and Director of Packaging Première. “Our aim is to enhance the cultural value of packaging, nowadays driven by the latest advancements in technology, responsible innovation and smart design”.

Among the not to be missed conferences, Dom Pérignon – which will presents its fifty pieces limited edition bottle created by the artist Juliette Clovis in a conference titled “Brand elevation through contemporary art craft”; Moreover, Packaging Première and PCD Milan will host a conference dedicated to sensorial marketing and one dedicated to top trends in Far-East market, in comparison with Western market, focusing on Korean cosmetics, a global excellence, with Korean brands and designers on stage; Laura Ravetta from Bally will talk about responsible material innovation in the fashion industry while Pantone will be on stage in the conference that will unveil the brand’s expertise on digital to printed colour.

Packaging Première is launching the new edition of Avant Garde, the project which aims to actively involve design and branding agencies, material manufacturers, deluxe packaging suppliers and start-ups to develop materials or products that are considered worthy in terms of innovation, involving a benefit in terms of use for the society or the environment.

Furthermore, Packaging Première will be unveiling Design Hub, a space within the event where five top agencies specialized in wine & spirits packaging design will present their projects, providing a valuable inspiration source in terms of branding and packaging. The selected agencies include Advision, BasileADV, Officina Grafica, O,nice! Design Studio, Smith Lumen, which will interact with visitors able to discover the most distinctive and remarkable packaging.

Packaging Première represents the future of luxury packaging and a must-attend event for brands interested in innovative, sustainable and creative solutions to shape high quality packaging for their products. For the cosmetics and perfume sectors, PCD Milan provides maximum visibility for primary packaging manufacturers in the beauty industry.

For the fashion and luxury sectors, Packaging Première has always been the reference point for Italian and international fashion brands when choosing suppliers for their luxury packaging. For design addicted, Packaging Première is an essential moment to discover 3D printing, sensorial marketing, AI, innovative materials and technologies. Packaging Première and PCD Milan is the stage enhancing the entire industry.

REGISTRATIONS ARE NOW OPEN!
Register for free on www.packagingpremiere.it with code 1226

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