As consumers increasingly demand greater sustainability from the goods they purchase, companies respond by paying closer attention not only to the product itself, but also to its packaging. According to recent data from the Immagino Observatory, this shift in focus can be observed on product labels, with a subsequent impact on consumer behaviour. The label

Sustainability is a fundamental value on which IMA has based its operations for many years and is a very important pillar of the system. The Group’s commitment towards this matter is embodied by the corporate IMA ZERO project. The Company has been prioritizing sustainability since years and committing to concretely implementing new eco-friendly projects and initiatives, annually publishing a