Packaging Première Collection: positive results for the event dedicated to manufacturing excellence in deluxe packaging

An edition that ended in the sign of success: the Packaging Première Collection, which was held from 5 to 7 October at the Pavilion of Contemporary Art in Milan, brought the “best-of” of manufacturing excellence to the spotlight in the deluxe packaging sector.

Divided into three days, each of which dedicated to specific areas, it recorded the total participation of 850 visitors, in full compliance with current safety rules. On the first day, dedicated to cosmetics and perfumes, fine food, wine & spirits, there were 40 exhibitors; on the second day dedicated to fashion, accessories and jewelery there were 37 exhibitors; on the last day, defined as Maison Papier, dedicated to the world of paper, cardboard, finishing and covering materials, there were 26 exhibitors, including two exceptional brands in the wallpaper sector such as Londonart and Jannelli & Volpi, confirming the strong mix between packaging and lifestyle.

“We are very satisfied with the result, visitors appreciated the particular format designed for this event, which offered news every day in a truly special context such as the Contemporary Art Pavilion. The proposals presented interpret the best of the market, the result of research and innovation by companies. We can’t wait to find our packaging community next May on the occasion of the fourth edition of Packaging Première and the first edition of PCD Milan, which will put in contact professionals and designers of packaging for perfumes, cosmetics and personal care products. with some of the most important producers in the world ”, commented Pier Paolo Ponchia, Founder and Director of Packaging Première.

At the level of primary and secondary packaging, the common thread was that of sustainability, in all its facets: from reducing the environmental and energy impact to product innovation – often made with post-consumer recycled materials, natural fibers such as hemp or waste materials; from the study of mono-material packaging solutions – especially in the boxes – to the reduction of the use of plastic in favor of eco-plastics deriving from 100% recycled raw materials. The ethical and responsible approach is stronger than ever, especially in the deluxe packaging sector, which speaks to an informed and increasingly aware consumer.

Among the protagonists of the Packaging Première Collection were important associations such as Aticelca – which brings together technicians and experts working in the paper industry – and Comieco – the National Consortium for the Recovery and Recycling of Cellulose-based Packaging.

Massimo Ramunni Director of Aticelca underlined: “Our method stems from the need to provide an awareness tool both to producers of paper and cardboard packaging and to final consumers. That paper is a recyclable material is a fact generally recognized in public opinion, so much so that in Italy in 2020 the recycling rate of paper and cardboard packaging reached 87%, anticipating and exceeding the European targets for 2030 “.

Lorenzo Bono, Head of Research and Development at Comieco explained: “Comieco and the paper industry have been working for some time on the prevention of packaging, promoting the creation of packaging that is increasingly“ sustainable ”that is functional and easy to recycle. In this context, the increase in the types of packaging (which then translate into significant quantities of boxes released for consumption) subjected to recyclability tests is particularly significant: there were 27 in 2012 and 439 in 2020. And so were significant progress has been made – for example – in reducing the average weight of corrugated cardboard used by producers, which fell from 573 g / m2 in 2010 to the current 544 g / m2 “.

Visitors were also able to appreciate within the exhibition the “Classics in Paper” project created by some students of the continuing education course in Graphics for Communication of the European Institute of Design – IED in Florence who, supervised by teacher Laura Moretti , have ventured into the re-interpretation of the covers of the great classics of Italian and international literature.

This edition of Packaging Première Collection was attended by: Acti Pack, Adiscart Packaging, Albertin Alcide E Figli, Ameri, Anydesign, Arsmetallo, Artecarta Italia, Artegraf, Basiliotti, Bernadet, Berni, B-Lab, Bulgarelli Production, Cavallini, Co & In, Commer Carta, Contecolor, Crcart, D’Auria Group, Dienpi, Dreyer Kliche, Due Emme Pack, Duegi Packaging, Envases Group, Etichettificio Antoniano, FVL Packaging, Fedrigoni, Foilco, Fontana Grafica, Form Bags, Cordenons Group, H. Bohlmeier & Co, Heinz-Glas, Hlp Klearfold, Idp – Intl. Direct Packaging, Inca, Inthebox, Jannelli & Volpi, King Union Europe, Koenig & Bauer, La Commerciale, Label It, Labelcol, Labrenta, Lecta, Livingcap, Londonart, Lumson, Lustampa Gins, Luxoro, Maggioni Type, Mcc, Menichetti Glues & Adhesives, Mondi Group, Nastrificio Achille Valera Lissoni, Pack Milano, Papeteries De Montsegur, Pisacane, Procos, Proto-Typo Group, Renkalik, Retail Pak, Rissmann, Scatolificio EMAR, Sdr – Henkel Premium Partner, Texon , Valtenna, Vetroelite, Vimer.

Packaging Première Collection was made possible thanks to the support of: Made in Loom, Londa International, Lorenzo Petrantoni, Integra Fragrances, Paperize, San Gregorio Valdobbiadene, FineFoods Nutraceutical Pharmaceuticals, Gugliermetto Experience, RNC 1838, Cosmai Caffè and CosaPorto Quality Delivery.

About Packaging Première
Packaging Première is the only event in Italy that acts as a meeting point for designers, producers of luxury packaging and international brands, who wish to entrust the custody of their products to “shapes” that carry the tangible and recognizable sign around the world. top of the range. The world of luxury is visionary and must be ahead of the times, seasons and tastes. Packaging Première presents previews, offers space for experimentation and innovation and helps managers understand trends, accelerating decision-making times to allow companies to reach the market sooner. Luxury packaging is a world unto itself. Dominated by the strong personalities of the brands, it is expressed in suggestive and original forms, based on a production chain designed to pursue the excellence of the processing of raw materials up to the finished product. Packaging Première enhances the entire sector.

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