In today’s scenario, where sustainability, efficiency, and design converge as essential pillars of modern packaging, Etipack stands out as a technological partner offering smart labeling solutions that reduce environmental impact while streamlining industrial processes. With a modular approach to automated systems for sustainable multipacks, Etipack has developed innovative solutions that eliminate unnecessary secondary packaging without compromising on protection or functionality.
Smart labelling: less plastic, more efficiency
Using labels applied directly to products, Etipack systems create compact, secure multipacks without the need for plastic film, cardboard wraps, or shrink bands. Labels are applied on opposite sides of products as they move along the conveyor belt, forming finished multipacks in real time, ready for storage or retail. This results in significant savings in materials, space, and time, while drastically lowering environmental impact.
Multipack Handle®: a project of excellence born from valuable supply chain collaboration
The epitome of this approach is the Multipack Handle® system, developed and brought to life through a strategic partnership between Etipack, CB Packaging, and Palladio Group.
CB Packaging has brought extensive experience in packaging lines for personal and health care products, setting up the automated production line. Etipack designed the labelling system specifically for multipack production. Palladio contributed its technical know-how to the design of the innovative patented label with handle, which serves as both a practical transport solution and an information aid.
The outcome is a smart solution for products such as wet wipes, where top and bottom labels are applied to unite individual packs into a sturdy multipack. The top label acts as a handle, while the bottom label ensures secure bonding without any additional packaging materials.
Key advantages include:
• Complete elimination of secondary packaging
• Enhanced portability thanks to the integrated handle
• Reliable load capacity up to 5 kg
• Full customization of label shape, graphics, and messaging
• Seamless integration into existing production lines
WorldStar Award: global recognition for sustainability and industry synergy
The value of the Multipack Handle® project has been internationally recognized with the prestigious WorldStar Award, presented by the World Packaging Organization. This global honor highlights the most innovative and impactful packaging solutions that stand out for sustainability, functionality, and market relevance.
Following the Italian Best Packaging Award, the WorldStar recognition firmly establishes Multipack Handle® as a benchmark of excellence for sustainable secondary packaging.
This success is not just technological it’s a triumph of industrial collaboration. Three companies Etipack, CB Packaging, and Palladio joined forces, blending their expertise and vision to develop a concrete, market-ready solution to sustainability challenges in the packaging sector.
A modular, scalable and responsible approach
Multipack Handle® is part of a broader innovation philosophy that guides Etipack’s work: developing tailor-made, modular, and easily integrable solutions that give clients a sustainable competitive edge. The goal is not only to reduce environmental impact, but also to optimize the entire packaging process through automation, simplification, and customization.
The success of the Multipack Handle® project demonstrates that it is indeed possible to combine technology, sustainability, and industrial collaboration in a concrete, award-winning solution.
Thanks to Etipack know-how, CB Packaging’s mechanical expertise, and Palladio’s design competence, a new standard in multipack packaging has emerged: simpler, lighter, more sustainable. An evolutionary step that, label by label, reduces the use of plastic, improves consumer experience and rewards those who invest in genuine and responsible innovation.
For more information www.etipack.it/en
