The high quality, user-friendli- ness and eye-catching deco- ration of the sleek EasyS-nacking™ pot from RPC Superfos are key factors in its selection for a new range of ice-creams from Russian manufacturer Taice.
Thanks to In-Mould Labelling, it is possible to show the texture of the ice cream in razor-sharp photo qual- ity on the packaging. This is comple- mented by the striking purple colour of the lid that catches the consum- er’s attention. Overall this smart look of the EasySnackingTM pot makes the product stand out on shelf.
In addition to these powerful colours and smooth design lines, the integral spoon of the handy EasySnack- ingTM pot is a key feature for Taice. The spoon is neatly separated from the ice cream, and easy to grasp un- der a tear-off label in the lid. Taice made the vital packaging decision in collaboration with Denis Komarov, the company representative at Uni- pakCentr.
“The Taice ice cream is of excellent quality so it was important to find a packaging solution on a matching quality level,” he explains.
“In the EasySnackingTM pot, we found what we were looking for. We value the entire packaging solution, but the spoon deserves a special mention. It is sturdy, convenient and perfectly in tune with consumer de- mand for an easy sweet treat.”
Taice is a new player in the Russian ice-cream market. The delicious varieties – including blackcurrant, raspberry, cherry, chocolate, straw- berry and sweet condensed milk – are sold to end-users through food markets, cinemas, pizzerias and gas stations.
“People who have enjoyed the Taice ice-cream from the EasySnackingTM pot tell us that they like it very much,” concludes Denis Komarov. “We do get a lot of positive feedback, both in respect of the quality and taste of the ice cream and in respect of the packaging solution.”