From long-life equipment to next-generation materials, the group brings to Düsseldorf a packaging vision shaped by efficiency, flexibility and continuous support.
In packaging, the future is rarely a sudden break. More often, it is the result of steady engineering, industrial insight and the ability to adapt without losing reliability. That is the perspective Cavanna is bringing to interpack 2026, where the Italian group will present a vision of packaging technology rooted in continuity, but clearly oriented toward the needs of a changing market. Founded in 1960, Cavanna has built its identity around integrated flow wrapping solutions for food and non-food applications, and still positions durability as one of the pillars of its industrial culture.
Today, however, durability alone is no longer enough. Manufacturers are being asked to combine output, efficiency and versatility in increasingly complex production environments, where different formats, retail channels and product requirements must often coexist within the same line.
This is where Cavanna’s current message becomes particularly relevant. Under the strategic direction of Riccardo Cavanna, the company is focusing on systems designed to improve operating expenditure, maximize capacity utilization and deliver repeatable size changeovers, turning efficiency into something broader than speed alone. In today’s factories, real performance is measured in uptime, consistency and the ability to respond quickly to variation.
One of the most interesting aspects of Cavanna’s positioning is the way it addresses sustainability. Rather than framing the issue as a simple materials switch, the company approaches it as a balance between environmental goals and industrial reality. Cavanna highlights its work with packaging suppliers and the activity of TESTCLAB, its testing laboratory dedicated to sealing performance and the evaluation of new wrapping materials.
The point is a practical one: new-generation materials only become meaningful when they can also protect the product, preserve shelf life and fit smoothly into production. That makes the company’s material-neutral approach particularly significant, as it opens the door to different options, from monomaterials to compostable and paper-based structures.
Flexibility is the other decisive word. Cavanna’s systems are developed for sectors such as bakery, confectionery and other food applications, with turnkey solutions that reflect the growing need for adaptable packaging architectures. The market is moving toward greater diversification, and machine builders are increasingly expected to offer not just technology, but a framework capable of absorbing change. In this context, Cavanna’s proposition is less about a single machine and more about an industrial approach, one that connects gentle handling, packaging variation and line integration.
Then there is service, which in Cavanna’s case is presented not as an accessory, but as part of the machine’s value over time. Technical support, upgrades, revamping, training and spare parts are backed by C-Connect, the group’s digital platform for customer assistance. It is a detail that says a great deal about the company’s broader mindset: the line does not stop at installation, and neither should the relationship with the customer.
Seen from this angle, Cavanna’s presence at interpack 2026 goes beyond the exhibition of machinery. It becomes a statement about where packaging is heading: toward solutions that must be efficient but also resilient, advanced but also practical, open to innovation yet firmly grounded in the realities of industrial production. For a sector under pressure to do more, adapt faster and waste less, that is a message likely to resonate.
