AV Consulting specializes in every stage of product development, from concept design to engineering for serial production. This makes it a valuable partner for startups, small and medium-sized businesses, and large industrial groups. We discussed this with Gabriele Angelucci and Valter Valenti, the company’s founders.
When was AV Consulting founded?
AV Consulting was established in 2008 with a multidisciplinary team of product designers, electronic and mechanical engineers, brand strategists, and marketing professionals. The company operates from two locations: the historic headquarters in Pesaro and the state-of-theart facility in Santarcangelo. Located in the Marche and Emilia-Romagna regions of Italy, AV Consulting is part of a dynamic network of manufacturers.
What is the philosophy that guides your work as a product designer?
At AV Consulting, we believe that the success of an idea depends not only on creativity but also on its feasibility in the real world. Unlike traditional design studios, we combine engineering expertise with aesthetic innovation, ensuring that every product we develop is functional, efficient, and ready for production. Our team-based approach facilitates the transition from concept to prototype to mass production, optimizing cost-efficiency from the outset.
What are the most significant projects carried out in these 18 years?
• Over the years, we have developed hundreds of products across a variety of industries.
• Home & Professional Appliances: We designed coffee machines for De’Longhi and boiler systems for Ariston.
• Lighting Systems: We collaborated with Osram on advanced lighting solutions.
What is your target market today?
Our main focus is on automatic machine manufacturers, particularly in the packaging sector, which is of particular interest to us. When analyzing the machinery industry, it becomes evident that many models from different brands share similar characteristics.
Our goal is to provide a comprehensive solution that seamlessly integrates engineering excellence with aesthetic appeal, ensuring a perfect balance between functionality and design. Design has a dual strength: it both differentiates and attracts.
On one hand, manufacturers seek to stand out from competitors, while on the other, end users look for high-performance machines that are user-friendly, feature advanced graphic interfaces, and remain competitively priced. Our mission is to bridge the gap between these two needs.
