AV Consulting specializes in every step of the process, from concept design to project engineering for serial production. As Such, it is a valuable partner for startups, small and medium-sized businesses, and large industrial groups. We discussed this with Gabriele Angelucci and Valter Valenti, the company’s founders.
When was AV Consulting founded?
AV Consulting was established in 2008 with a multidisciplinary team of product designers, electronic and mechanical engineers, as well as brand strategists and marketing professionals.
There are two locations where we operate. The historic one is in Pesaro and the technologically advanced one is in Santarcangelo. Located in the Marche and Emilia-Romagna regions in Italy, we are part of a network of manufacturers.
What is the philosophy that guides your work as a product designer?
At AV Consulting, we believe that the success of an idea depends not only on its creativity but also on its feasibility in the real world.
In contrast to traditional design studios, we combine engineering expertise with aesthetic innovation, ensuring that every product we develop is functional, efficient, and production-ready. The team-based approach we adopt facilitates the transition from concept to prototype to mass production, optimizing cost-efficiency from the beginning of the design process.
What are the most significant projects carried out in these 18 years?
In the course of our existence, we have developed hundreds of products across a variety of industries. We worked on coffee machines for Delonghi and boiler systems for Ariston in the area of home and professional appliances and contributed to advanced lighting systems projects for Osram in the area of lighting systems. As a result of our expertise in UI/UX design, we have collaborated with Gefran, integrating IoT and smart solutions. For Vicivision, IMA Group, and Sacmi Group, we developed cutting-edge industrial automation systems. For Diemme Enologia, we designed wine press platforms and high-performance CNC machines processing centres for aluminium for FOM Industries. In addition to these sectors, we have played a key role in medical and pharmaceutical innovations, collaborating with Loccioni Group, Steelco Spa – Miele Group, Fedegari Autoclavi Spa, and many others..
What is your target market today?
At present, our primary focus is on the world of automatic machine manufacturers, particularly in the packaging sector, which is an area of particular interest to us. Upon examination of the machinery sector, it becomes apparent that the differences between models from different brands are not always distinct, as many machines share similar characteristics.
It is our goal to provide a comprehensive solution that seamlessly integrates engineering excellence with aesthetics, ensuring a balance between functionality and aesthetics.
Design possesses a dual strength: it can both characterize and attract. On one hand, there are manufacturers who strive to differentiate themselves from their competitors and on the other hand, there are users who search for high-performance machines that are easy to operate, have advanced graphic interfaces, and are competitively priced. It is our goal to serve as a link between these two extremes.
