Packaging is often perceived as merely a functional container, a protective layer for products during transport and distribution. However, in today’s world, packaging is much more than that. It has evolved to become a key element in a company’s marketing and communication strategy. In an increasingly competitive market, packaging plays a crucial role in differentiating

In recent years, the packaging industry has undergone a radical transformation, driven by efforts in sustainability and regulatory changes. These factors are pushing the adoption of new technologies ranging from mechanical engineering to recycling, redefining the very concept of packaging and the materials used. The focus on sustainability has highlighted the urgency to reduce the

In the modern era, the food industry is facing a dual challenge: meeting the growing demands of consumers for high-quality products and, at the same time, adopting sustainable practices that respect the environment. In this context, printing in food packaging emerges as a crucial element for the innovation and sustainability of the sector. The advent